As the world transitioned to digital media, businesses leaped on board and changed their strategies. Today, almost every business uses digital marketing to increase sales and cash flow. To that end, most businesses invest in building a website that boosts online exposure and attracts more customers.

Every well-designed website has two critical aspects that determine its success: UX (User Experience) and UI (User Interface). Similar as they may sound, they are two entirely different website design specialties you must not overlook if you want your website to be a gateway to your business’ success. 

Understanding the significance of UX and UI 

Both UX and UI contribute majorly to your website and influence if it will convert your visitors into customers. Only when you have a powerful UX and UI would you receive a higher return on investment from your website.

Let us look at each of them in detail. 

User Experience: Boosting Customer Interaction

Simply put, UX determines how well your site visitors can interact with your website. It focuses on your visitors’ journey from when they land on your website to when they click on the “order now” button.

UX mainly deals with the usability, user-computer interaction, accessibility, and navigation. A well-designed website with a smooth UX will ensure the customers can effortlessly switch from a web page to another or open it on their smartphones. An ideal UX design ensures the customers receive a seamless browsing experience.

A website with a buttery UX will be responsive as well as customer-centric. If it is an e-commerce website, it will have optimal integration and allow the customers to service their own needs effortlessly, be it tracking their order statuses or deliveries. 

Benefits of improving UX design

• Firstly, a good UX design ensures happy customers as such a website considers all the needs of its prospective customers and offers a frictionless experience. 
• Focusing on UX is specifically beneficial for all e-commerce websites because it promises more conversions and drives sales. Again, because of enhanced integration, buyers can easily add products to the cart, make purchases, and pay online.
• A good UX design also helps reduce bounce rates since a glitch-free experience — irrespective of the device being used — convinces a customer to stick around instead of going to a competitor’s website. 

User Interface: Boosting Curb Appeal

User Interface is all about the visual appearance of your website and its aesthetic components. It deals with the design elements of your website, like the drop-down menus and graphics and its layout. In a way, UI also determines how easily your customers can communicate with your website. However, unlike UX, it does not encompass the technical but ‘emotional’ aspect of your website.

A website with an ideal UI design will allow the visitors to effortlessly and intuitively traverse your website without any guidance. They would know where to find what they want to find. For instance, today, everyone knows that they will have to click on the three horizontal lines if they want to access the menu. 

User engagement is a major aspect of UI. If you want to keep your users interested in your website and compel them to keep exploring it, you need an enjoyable graphical layout. 

Benefits of improving UI design

• With an enhanced UI, you build a strong brand identity, as UI deals with your website’s color, typography, and content tone. Therefore, it allows you to create a solid and unique brand personality. 
• As you improve the UI design of your website, you retain more customers. Since you are evoking a positive reaction through your well-designed website, customers offer you their loyalty in return.
• An improved UI also facilitates higher conversion rates, as you please your prospects through relevant textual and visual content. For example, if your target audience is witty, your humorous and informal blog tone will appeal to them. 

Conclusion

If UX is the floor plan of a house, UI is the furniture and paint that enhances its visual appeal — both complement each other, and without one, the other is incomplete. This applies to your website too!

Do you find your website lacking in terms of its UI and UX? We have you covered. We offer web development services, and our team is proficient in improving a website that meets your business goals. To leverage our services, get in touch at contact@optimmus.io or call us @ (+1) 646 470 9959.